Case Study: "Carbon Reduction Institute"

This is a major project that involved designing a corporate logo for the Carbon Reduction Institute as well as certification logos, website (graphics, CSS, etc.), brochures and stationery. The Carbon Reduction Institute's main aim is to implement initiatives which reduce carbon emissions and help businesses to become carbon neutral.  For the "LowCO2", our approach was that even if a business has low CO2 emissions, it is still emitting CO2 in the atmosphere.

Thus, the atmosphere was heavy with the greenhouse gases. So the logo is really heavy from its top side. With the "NoCO2", all the greenhouse gases are still in the soil and the earth's atmosphere is clean. The "Pre Green" and the "Green Choice" logos are related to how a business chooses to reduce or eliminate its carbon emissions. The theme is correlated but, in essence, they depict a young tree on its way to absorb carbon emissions in the atmosphere throughout its life-cycle.

You can visit the website at www.noco2.com.au.

These four posters are part of a series. They contain hints on how to reduce one's carbon footprint through daily decision making. You can click on each of them to view the larger versions. Also, click on the thumbnail of the Carbon Reduction institute's website to view a larger version or visit them online at www.noco2.com.au

 

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