A web content management system is CMS software, implemented as a web application, that allows users to create and manage content online, typically on websites. It is an increasingly popular tool as clients seek greater control over their websites, and it comes in many different forms and shapes. Some are open-source systems and thus free, and for others you have to pay. Quality and user-friendliness vary dramatically, but the end result is always the same: a CMS allows even less web-savvy people to edit their website’s HTML code without having to have knowledge about web design and web development.

Social Media is in. It has overtaken the Internet and most definitely our lives. We do it anywhere, and about everything. We do it from our iPhones, feeds, tweetdecks and via countless other tools. Amidst the stream of me-former updates I receive every day from my friends, I was interested to see how effective social media is in terms of in-forming and making a difference to the marketing strategy of my online business.

The results were astonishing. Social media can significantly boost the ranking and visits to your website. But there is a very fine line between informative, heplful messages and useless spamming. It takes some skill, quite a bit of research and a lot of common sense to get it right.